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Waterloo
Pedestrian Retail Overlay
Northeast Shores’ Downtown Waterloo Re$tore
Cleveland
Initiative
Neighborhood Description
 The Waterloo
Business District lies ten miles east of Downtown Cleveland, in the North
Collinwood neighborhood. North Collinwood is a peculiar residential community —
boasting stately homes and summer cottages on Lake Erie’s shoreline as well as
old workman’s homes from
Cleveland’s
heavy industrial period. Its ethnic heritage began when wine makers from Italy
settled into the community in the late nineteenth century. They were followed
closely by Slovenian and Croatian immigrants in the early twentieth century.
North Collinwood enjoyed a forty-year heyday period between 1910 – 1950 when its
rail yards attracted big industries and additional workers to the neighborhood.
Waterloo
developed in this time period to serve the families of the rail yard workers.
However, it is important to note that
Waterloo is the community’s secondary business district, with
East 185th
Street being the primary retail district. Waterloo is 13 linear blocks long,
accommodating 50 retail buildings.
Northeast Shores Development Corporation (NSDC) recognizes that Waterloo plays
an important role in North Collinwood, as it is the front door through which
many people pass as they enter this community. As such, in 1998, NSDC embarked
on a comprehensive housing and commercial improvement agenda to stabilize
Waterloo
and intersecting East
156th Street. In late 1999, The Downtown Waterloo Main Street
(now Re$tore Cleveland) Initiative was created to help accomplish this task, using the
Main Street
approach to revitalization.
NSDC’s
Accomplishments Since 1999
Promotion:
-
Created the Downtown Waterloo logo and image-building campaign.
-
Is
designing a small-scale retail promotion event — detail undetermined, as well
as clean-up events.
-
Purchased and installed holiday decorations for the District.
-
Created NSDC and Downtown Waterloo promotional and business recruitment
packets for prospective businesses, investors and patrons.
Economic Restructuring:
Commercial:
-
 Completed a marketing study and a viable redevelopment plan for the District.
-
Purchased and renovated the “Rose
Garden
Building”
— a 9000 square foot building previously raided and boarded by the police.
After a $430,000 in renovations, the building now houses a day care center.
-
Purchased the nearby vacant “Paulich Properties” — two retail buildings
comprising 12,000 square feet of space. The $600,000 building renovation and
management plans are underway.
-
Is
currently assisting six new and existing business owners in attaining
financing for building improvements and business equipment to open along
Waterloo.
-
Is
implementing a supplemental mobile security patrol for the District.
-
Is
securing a $50,000 grant for an important business district anchor to commence
remodeling and expansion.
Design:
-
Purchased and installed 12 new trash receptacles on the street, where two had
existed previously.
-
Purchased and is installing four Downtown Waterloo signs and lamp posts
at the District entry points.
-
Completed two full-scale renovations through the City’s Storefront Renovation
Program. Seven more are currently in the planning and development process.
-
Has
given extensive technical assistance to two additional property owners
concerning their building remodeling process.
To find
out more about the Waterloo District, its demographics, assets, special
features, needs and available retail spaces, click
here.
Contact:
John Boksansky or Eric Paynther
NSDC
317 East 156th Street
Cleveland, Ohio 44110
(216) 481-7660 |
